News Headlines - 26 October 2010

▽Times and Sunday Times paywall content 'has 362,000 monthly users' - The Guardian
But today audience research company Nielsen has taken a stab at estimating the number of UK web users who are going beyond the papers' website front pages – and paywall – and accessing subscription content: an average of 362,000 per month between July and the end of September.
Nielsen also estimates that 1.78 million monthly unique UK visitors went to the thetimes.co.uk and sunday times.co.uk front pages on average over the period – suggesting that of those, just over 20% are going on to access subscription content.

▽Independent introduces its succinct spin-off – the tabloid 'i' - The Guardian
Almost 25 years after the launch of the Independent, the newspaper is tomorrow publishing a spin-off title, entitled i and designed to attract younger readers.
The 56-page tabloid will be distributed nationally and promoted with the catchy, if illiterate, marketing slogan: "'i' is, are you?", a nod to one of its parent paper's advertising campaigns.

▽Free papers and magazines vie for attention in crowded London market - The Guardian
Commuters could be forgiven for thinking that the London Lite/London Paper freesheet war had returned to the capital's streets today, with vendors attempting to thrust copies of no less than four print products into the hands of passers-by.
Along with the debut of the Independent's 20p cutdown national newspaper i, which is being promoted with 100,000 giveaways, hundreds of thousands of copies of Bauer Media's free trial issue of new weekly men's magazine, Gaz7etta, started hitting the streets today through partners including Metro, City AM, Top Man and Reiss.

▽Amazon hosting WikiLeaks Warlogs information - Telegraph.co.uk
Internet records show that the controversial WikiLeaks website is being hosted in part on American servers run by Amazon.com. The “mirror” of the main WikiLeaks site, which is run in Sweden, was discovered by UK research company Netcraft.

▽Daisy Lowe among stars launching new 'City Shapers' iPhone app - Telegraph.co.uk
The model Daisy Lowe is among the celebrities helping launch the new "City Shapers" iPhone app which helps guide users across ten cities across the world.







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